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Digital Transformation, P2P Accommodation Platforms, and New Touristic Practices

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About This Course

This course is a free online course available for anyone to enrol. It offers professionals and students a flexible way to learn new skills and obtain a quality educational experience in a setting similar to an online class.

The online course is adapted to suit the needs of professionals and students in the fields of tourism / tourism studies, management / hospitality management studies. It sets out to introduce professionals and students to the concept of peer-to-peer (P2P) accommodation, which represents a rapidly growing phenomenon in the tourism industry emerging from digital transformation developments. Specifically, this course aims at studying the role of P2P accommodation in tourism and its associated impacts upon the “traditional” hospitality industry. Towards this end, implications and impacts to national economies and local communities will be explored.

In this sense, this course endeavours to help students:

  • Understand the importance of studying collaborative consumption;
  • Assess different business models regarding its actors, drivers, and motivations;
  • Acknowledge its societal, economic, environmental and social impacts;
  • Consider critical issues related to collaborative consumption platforms in terms of legal, regulatory, and ethical aspects from both users and hosts viewpoints;
  • Identify the fundamental features that differentiate the collaborative economy platforms in different industries (i.e., transportation, consumer goods, accommodation, professional personal services, and fast food); and
  • Anticipate future growth and trends in the collaborative economy platforms.

This course will enable students to enhance not only their theoretical knowledge, but also practical knowledge in the field of collaborative consumption and sharing economy by the help of several case-studies. Progressively, the course also intends to develop students’ analytical and critical thinking skills through several activities that will make up the course assessment.

The course was created as part of the Project Higher Education Curricula Development on the Collaborative Economy in Europe (COLECO), granted by ERASMUS+ KA203 supported by the European Commission.


Interest in new trends in economy and in the latest business models; Basic knowledge of the tourism sector – accommodation, transport, restauration –; Basic knowledge of business administration.

Course Staff


Dr. Cristina de Miguel
Dr. Brian Jones
Dr. Anna Pechurina
Dr. Alexandra Kenyon

Leeds Business School
Leeds Beckett University


Dr. Kosjenka Dumančić
Dr. Ivana Načinović Braje
Dr. Ana Aleksić
Dr. Anita Čeh Časni

University of Zagreb (UoZ – Sveučilište u Zagrebu)


Dr. Anna Farmaki
Dr. Alexis Saveriades

Department of Hotel and Tourism Management
Faculty of Management and Economics
Cyprus University of Technology


Dr. Carlo Giglio
Dr. Roberto Palmieri
Dr. Vincenzo Corvello

Lab. of Innovation Management and Entrepreneurship (LIME)
Dept. of Mechanical, Energy and Management Engineering
University of Calabria


Dr. María del Mar Alonso Almeida
Dr. José Miguel Rodriguez Ánton
Dr. Beatriz Narbona Reina

Autonomous University of Madrid


Prof. Berna Kirkulak-Uludag
Dr. Nilay Bicakcioglu-Peynirci

Dokuz Eylul University

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Edge, Firefox, Internet Explorer, or Safari. See our list of supported browsers for the most up-to-date information.

How long does the course take?

This online course is based on self-study and therefore it can be adapted to different pace throughout its access period. Its content may take approximately 12 weeks with the proportional amount to working hours according to the ECTS awarded.

What is the assessment method?

Throughout the course the student will complete several tasks and exercises that will foster analysis and comprehension, and will serve as an assessment tool. The student can work on his/her own to complete them successfully thanks to the automatic correction and the possibility to repeat them. These tasks can be found after some sections and at the end of every unit.